Google Data Studio is a data visualization platform that allows users to collect data from various sources, process it, and generate interactive and easy-to-read reports.
With Google Data Studio, users can access and integrate data from various sources, such as Google Analytics, Google Sheets, MySQL, and more.
Once the data is collected, users can create reports that display the data in the form of graphs, tables, charts, and other data visualizations.
Google Data Studio is useful for digital marketing professionals, data analysts and business managers to monitor campaign performance and make data-driven decisions.
The platform can also be used to share reports with teams or clients, as well as enable collaboration in creating reports together.
This is an example of data created with Google Data Studio.
And the good news is, it doesn’t require any programming skills.
We just need to learn the basics of data processing in excel tables, especially the pivot feature.
With Google Data Studio, we can present data in a more interactive form.
We can share it with others in the form of a dashboard, or we can also embed it in a page on our website.
In practice, Google Data Studio is often used to create dashboards in the marketing field, to analyze marketing and sales data.
But actually, we can also use Google Data Studio to present data such as company dashboards.
Is google studio free?
Yes, Google Data Studio can be used for free.
Users only need to have a Google account to be able to access this platform.
However, there are limitations in the number of data sources that can be integrated and the number of reports that can be created on the free account.
If users need more data sources and reports, then they can upgrade to the paid version, Google Data Studio 360.
However, for most users, the free version is enough to fulfill their needs.
How to Access Google Data Studio
To access Google Data Studio, follow these steps:
- Open a web browser (e.g. Google Chrome, Firefox, Safari) and visit the Google Data Studio website at https://datastudio.google.com.
- Sign in to your Google account.
If you don’t have a Google account yet, you need to create one first. - Once logged in, you will be directed to the Google Data Studio dashboard, where you can create new reports, manage existing reports, and share reports with others.
- To create a new report, click the “Create New Report” button in the top right corner of the dashboard.
Next, select the data source you want to use and start building your report. -
Once completed, you can save, share, or download the report in various file formats.