Google Analytics 4 (formerly known as “Apps + Web) is a new type of new property property, with different reports than you’re used to seeing in the Universal Analytics .
Satu keuntungan dari properti Google Analytics 4 adalah Anda dapat menggunakannya untuk situs web, aplikasi, atau situs web dan aplikasi secara bersamaan.
Properti Universal Analytics hanya mendukung situs web.
Baca the announcement to learn more.
412 Food Rescue, a non-profit organization based in Pittsburgh, Pennsylvania, works with food retailers to prevent excess food from going to waste. The 412 Food Rescue team needs to recruit more volunteers to deliver food from places with surplus food to people experiencing food insecurity.
With Google Analytics 4, they are able to view data across platforms, web and apps, to understand their overall user journey and optimize their marketing strategy to get more volunteers.
They have been able to cut their reporting time by 50%, which has freed up their already limited staff to grow their influence throughout the community and expand into new cities.
Google Analytic 4
Last year, Google introduced a new, smarter Google Analytics experience built to provide important customer insights.
Now see how these insights helped one business, 412 Food Rescue, maximize their resources and optimize their marketing efforts.
This next-generation experience from Google Analytics 4 can help take your digital analytics to a whole new level.
- Built with Machine Learning, it automatically uncovers insights from data that can be used to improve marketing.
- Provide a more complete understanding of the customer lifecycle, from acquisition to retention, by unifying data across apps and web.
- Going forward, these experiences will work with or without cookies or identifiers so that we can learn about your customers even with gaps in your data.
To enable this property in your Google Analytics, click the guide here.
